Got Creativity?

In 1993, Bill Clinton had been President for one year. Justin Bieber had not yet been born, and Steve Jobs had just been bounced out of Apple Computer by a hostile board.

Oh yes, and the “Got Milk” ad campaign was first launched.

This was a memorable campaign and by all accounts quite successful at reminding consumers to pick up another half gallon the next time they found themselves in a grocery store.

However, the “Got Milk” campaign has left a horrible legacy on the world — hundreds, perhaps thousands, of imitators.

Next time somebody proposes that your school, company, club, political organization use the phrase “Got XXX?” as a promotion, you might seriously consider SCREAMING at them to dig deep into their minds and come up with an original idea.

Got it?

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