In 1993, Bill Clinton had been President for one year. Justin Bieber had not yet been born, and Steve Jobs had just been bounced out of Apple Computer by a hostile board.

Oh yes, and the “Got Milk” ad campaign was first launched.

This was a memorable campaign and by all accounts quite successful at reminding consumers to pick up another half gallon the next time they found themselves in a grocery store.

However, the “Got Milk” campaign has left a horrible legacy on the world — hundreds, perhaps thousands, of imitators.

Next time somebody proposes that your school, company, club, political organization use the phrase “Got XXX?” as a promotion, you might seriously consider SCREAMING at them to dig deep into their minds and come up with an original idea.

Got it?